Career overview

Advertising and Promotions Managers

O*NET-SOC 11-2011.00

Median pay / yr$126,960

OutlookBelow Average

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

What it takes

The skills, knowledge, and credentials employers look for in Advertising and Promotions Managers.

Skills employers look for

Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical ThinkingUsing logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Social PerceptivenessBeing aware of others' reactions and understanding why they react as they do.
SpeakingTalking to others to convey information effectively.
Judgment and Decision MakingConsidering the relative costs and benefits of potential actions to choose the most appropriate one.

Knowledge areas

Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English LanguageKnowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Communications and MediaKnowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Customer and Personal ServiceKnowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.