Career overview

Marketing Managers

O*NET-SOC 11-2021.00

Median pay / yr$161,030

OutlookRapid Growth

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

What it takes

The skills, knowledge, and credentials employers look for in Marketing Managers.

Skills employers look for

Active LearningUnderstanding the implications of new information for both current and future problem-solving and decision-making.
Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical ThinkingUsing logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Reading ComprehensionUnderstanding written sentences and paragraphs in work-related documents.
Social PerceptivenessBeing aware of others' reactions and understanding why they react as they do.

Knowledge areas

Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English LanguageKnowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Customer and Personal ServiceKnowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Communications and MediaKnowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Certifications that help you get hired

Meta Certified Creative Strategy Professional