Career overview
Public Relations Managers
O*NET-SOC 11-2032.00
Median pay / yr$138,520
OutlookRapid Growth
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
What it takes
The skills, knowledge, and credentials employers look for in Public Relations Managers.
Skills employers look for
- SpeakingTalking to others to convey information effectively.
- Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Reading ComprehensionUnderstanding written sentences and paragraphs in work-related documents.
- Social PerceptivenessBeing aware of others' reactions and understanding why they react as they do.
- WritingCommunicating effectively in writing as appropriate for the needs of the audience.
Knowledge areas
- Communications and MediaKnowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- English LanguageKnowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
- Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Customer and Personal ServiceKnowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Certifications that help you get hired
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