Career overview

Search Marketing Strategists

O*NET-SOC 13-1161.01

Median pay / yr$76,950

OutlookRapid Growth; Numerous Job Openings

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

What it takes

The skills, knowledge, and credentials employers look for in Search Marketing Strategists.

Skills employers look for

Complex Problem SolvingIdentifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Reading ComprehensionUnderstanding written sentences and paragraphs in work-related documents.
Active LearningUnderstanding the implications of new information for both current and future problem-solving and decision-making.
Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical ThinkingUsing logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Knowledge areas

Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Computers and ElectronicsKnowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
English LanguageKnowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Communications and MediaKnowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
MathematicsKnowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.